With Everything Now, he confronts his most pertinent target so far, the impact of digital technology on culture and character – the way that the more we have, the less satisfied we get. From the post-millennial dread of Neon Bible to the ruminations on memory and loss of Reflektor, Win Butler appears driven to reflect upon socio-cultural mores that seem to seep, almost hormonally, into his consciousness. Like animals sniffing the air for information, Arcade Fire have always been keenly alert to the shifting tides and currents of that most unfairly traduced term, the zeitgeist.
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